Jinjiang Zhan Xin Umbrella Co.,Ltd
Xiamen DongFangZhanXin Trading Co., Ltd
Fax : (+86) 592 2510590
Cell(WhatsApp): (+86) 15080091922
Address: 19F Rong Xin Sheng BLDG, No.11 Nantou Rd ,Xiamen, China
Jinjiang Zhan Xin Umbrella Co.,Ltd
Xiamen DongFangZhanXin Trading Co., Ltd
To say that communication is important in the workplace is an understatement. This is true regardless of the type of business you're running or even the industry you're operating in. One study from McKinsey Global Institute found that not only does active communication bring people closer together in the workplace but in these types of situations productivity tends to improve between 20% and 25% on average.
At the same time, there is no "silver bullet" method to communication that will instantly get everyone on the same page. Only by looking to your employees as individuals, and playing to their own individual strengths and preferences, will you finally be able to see the communication gains that you so richly deserve.
Perhaps the most important thing for you to understand is that communication no longer means face-to-face conversations, -or at least it doesn't exclusively. This is particularly the case regarding introverted employees, a staple at any organization.
Just because Ryan from Accounting doesn't like to speak up in meetings doesn't mean that he lacks communication skills. It just means that speaking in front of a group isn't necessarily his forte. Instead of trying to force Ryan to adapt to your wishes, consider how Ryan would prefer to communicate.
Emails, memos, texting, one-on-one meetings, phone calls: these are all viable options regarding getting ideas across in the modern era. As a business leader, it's not your job to get everyone to communicate the way you want to just because you prefer looking someone in the eyes when you tell them what they need to do next. It's your job to make a note of the conditions that a person excels under and then do whatever you can to facilitate those needs whenever possible.
Consider the fact that according to one survey, an incredible 46% of employees said that they "rarely, if ever" leave a meeting knowing exactly what they're supposed to do next. This is the danger of a "one size fits all" approach to communication. You end up becoming something of a "jack of all trades, master of none."
One study revealed that 26% of employees think email is a major productivity killer. But when you reverse that, it means that 74% of employees think email is just fine. But it's important not to create an "either/or" situation where one doesn't have to exist. If you know that Robert is going to get the information he needs from an email, send away. If you know that Brenda is the type of employee who needs to sit down and talk out her next objective in person, be sure you make time for her in your schedule.
It's up to you to find the right communication method that works for the individual so that everyone can be on the same page when it comes to contributing to the whole.
It's important to remember that according to a recent Gallup poll, 70% of employees in the United States said that they just weren't engaged in work anymore. Creating an environment of open and honest communication is one of the keys to combating this issue head on. But you must also remember that no two employees are created equally. An approach that works great for getting one employee to open up and become engaged in their work may be woefully inadequate for the next.
Only by making an effort to communicate on a case-by-case basis will you be able to generate a workplace where success is no longer a question of "if" but "when."
A farmer had a litter of puppies for sale. As he was driving the last nail into his advertising yard sign, he felt a tug at his overalls. "Mister," said a boy at his feet, "I want to buy a puppy."
"Well," said the farmer, "These puppies come from fine parents and cost lots of money. How much do you have?"
The boy dropped his head momentarily, then drew several coins from his pocket. "I don't have much, but is this enough to take a look?"
The farmer paused reluctantly but before he could answer three puppies rolled out of the doghouse. One tiny, awkward pup hobbled behind. The boy's eyes lit up. "I want that one," he exclaimed, pointing to the runt. The man shook his head solemnly. "Son, that puppy will never be able to run and play like the others."
The boy rolled up his trousers to reveal a steel brace running down both sides of one leg. "I do want that puppy. I don't run too well myself, and he'll need someone who understands him."
That day the boy won the puppy because he moved the farmer's heart. Why? Because empathy impacts people. Researchers define empathy as the ability to sense other people's emotions and to imagine how they might be thinking or feeling. Empathy is essential to human interactions because it allows us to connect in authentic ways and to offer helpful words, comfort, or assistance. Empathy is essential in every human interaction but is especially significant for those in customer service.
Would you like to be more successful in minimizing difficult situations or by helping customers overcome their hesitations as you're trying to make a sale?
All empathy begins with real listening. As you listen with empathy, ask questions like:
As a person processes, take care not to interrupt. While you may not be equipped to address their concerns, asking empathetic questions can shift your focus to listen more effectively, opening new lines of communication and diffusing tension so everyone can move forward.
Empathy involves reflective listening, using phrases that demonstrate your understanding. Phrases that show customers you are taking customers seriously might include:
As you communicate compassion, be ready to follow your words with action.
Take ownership of a situation by following up immediately, by referring it to a superior, or by positively addressing both the person and the problem. Phrases like, "ok, we can fix this," or "let's get this sorted out right away," will reassure customers you're taking ownership of the problem.
Action-based empathy also means thinking outside the box for large-scale change. Erin Henkel, portfolio director at the IDEO global design and innovation company, says often positive innovation begins with empathy:
"Effective companies need employees who constantly imagine themselves in the customer's shoes. As they make the customer's problems their own, they are better able to meet expectations, make necessary changes, and to retain customer loyalty for another day."
Being able to put yourself in someone else's shoes is a hallmark of intelligent leadership and of excellent teamwork. Work hard to grow empathy and you will open new lines of communication, create greater understanding, and help everyone achieve common goals.
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food.
"We both loved food," Salzberg said. "We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. It was expensive, time-consuming and difficult to find recipes that we trusted."
The duo tried a few ideas before landing on the one that became Blue Apron: give people an easy way to make dinner using chef-recommended recipes and the fresh, precisely measured ingredients they'd need. With 20 friends beta-testing the product, Salzberg immediately realized they had a winner. Beyond rave reviews and contagious social media sharing, they had undeniable momentum:
"Pretty much from day one we've had steady exponential customer growth. I think the moment we did our first week of deliveries we sort of knew that we had a business that we thought would be really successful."
By August 2012 the team was shipping recipes to early testers, and three years later Blue Apron was delivering millions of meals to monthly subscribers, the company valued at a whopping $2 billion!
Initially, some scoffed at the thought of paying restaurant prices for something you labored to cook at home.
But they overlooked Blue Apron's unique advantage: appealing to "foodies" who loved high-end meals but relished the opportunity to cook them. Blue Apron found a niche in the market that catapulted them to exponential growth and national exposure.
Competitive advantage is that "special something" that draws customers and keeps them coming back.
Why do you buy a Ford versus Chevy? Why do you spend $80 on a certain brand of jeans? The answer lies in the competitive advantage, the unique set of features a product has that makes it superior in the eyes of a target audience.
Competitive advantages include niche strategies (like Blue Apron), cost advantages, and product or service differentiation. Consider these examples:
Companies can grab an edge when they control costs and efficiency in ways that create maximum value for consumers.
Walmart uses this advantage by providing a large selection combined with low prices through its retail size and strength. Some companies draw from years of experience, overseas production, or streamlined workflows to minimize expense.
As you brainstorm cost advantages for your customers, consider how you can improve productivity from your team, if your technology or equipment is cost-efficient or needs upgrading, or where you can give customers a cost break via delivery options, locked-in service rates, or freebies that come as a bonus for specific orders.
Another way to gain a competitive advantage is through product differentiation.
As you distinguish yourself in the marketplace, focus on the value you offer through your unique products. What makes your toothbrush one of a kind? How is your technology superior to other market options? How does your farmer's market produce outclass the bounty of your competitors?
People love getting the best product for their penny, so work hard to highlight your advantage and shout it loud through print and digital pieces that spotlight your strengths.
While cost or product advantages can quickly disappear (or be duplicated), every company can offer one-of-a-kind service advantages.
Whether its bundled subscriptions, outstanding customer care, or unrivaled warranties, build a benefit that is exclusively yours. Consider bonus delivery features, apps that are user-friendly and easy to learn, terms that are simple and risk-free, or energizing ambiance (like funky décor or stellar store atmospheres). Make customers so spoiled they'd never consider your competitors!
The holiday season is upon us yet again, which can be either a good or a bad thing depending on your perspective.
On the one hand, it's a great opportunity to reconnect with all of those friends, family members, and other loved ones that you may not have had as much time with as you would have liked throughout the year. On the other hand, your attention is constantly being pulled in about a million different directions - which can have bad implications in terms of your business' productivity.
But, in truth, the holidays don't have to kill the momentum you've been steadily building throughout the year. If you really want to keep yourself (and your team members) on task before, during, and after the holidays, there are a few key tips you'll want to keep in mind.
We've written in the past about how important it is to maintain a work/life balance, but it is especially so for you and your team members during the holidays.
As a leader, it is in your best interest to lay down a few hard and fast rules about "work is work, home is home" during the month of December.
Remember that according to one study, almost two-thirds of people say that they get stressed during the holidays due to a perceived lack of time. If people feel compelled to put in long hours in the office and then take work home with them on top of that, you're only going to compound a problem.
Instead, be clear that the holidays are a time for friends and family members and barring a few important projects and deadlines, most things can and absolutely should stay in the office.
Yes, it's true - you're about to lose a bunch of business days in a row right at the end of the year because of the one-two punch that is Christmas and New Years.
Yes, you'll probably have a lot of days cut short all throughout December due to holiday parties and other gatherings. But the fact of the matter is that this isn't something that you should fear or try to avoid - instead, you should lean into it as much as possible.
Remember that a number of different studies have been conducted over the years that show that when we work a strict 40 hours a week, our productivity actually takes a bit of a dive. People quickly start to feel over-stressed and overwhelmed, which does the exact opposite of what you're trying to accomplish.
Especially during the holiday season, don't overlook an opportunity to let people relax, take a little time off and go home early. At the very least, they'll be primed and ready to go the extra mile when they return.
Never forget that when it comes to productivity during the holiday season, you should always be focused on "quality" and not "quantity."
These are just a few of the key things that you should consider when keeping everyone motivated before, during, and after the holidays. If at any point you still feel stressed, just remember - the season is going to charge on ahead whether you're ready for it or not. Soon it will be January and you'll be ready to take 2019 by storm... until next December, that is.
Print marketing is compelling, memorable, and engaging.
As people touch, hold, and even smell paper, they respond in a profoundly personal way.
While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using AdBlocker and 82 percent ignoring online banner ads. This trend toward tactile is stirring potential for many exciting creative opportunities.
Today, we'll highlight four print marketing trends from 2018 to inspire you in the year to come.
The world is filled with chaos, and fundamentally, viewers long for a return to simplicity.
Minimalist designs offer the respite people crave. Minimalist designs include images with a clear, elegant purpose, maximizing white space and using layouts that are clean and authentic. Uncluttered visuals bring an honest, compelling point into focus in a quick and arresting way.
For years, TBWA Paris has been on a mission to advertise McDonald's in the most minimalist ways possible. This started in 2013 with extreme close-up photos of food and followed with computer-icon-style pictograms featuring McDonald's menu items reduced down to very spare illustrations. Many of these ads used no branding whatsoever: the point was that the food was so recognizable it didn't need a label.
By 2017, McDonald's had the food disappearing altogether, featuring top sellers like fries, McNuggets, or Big Mac cartons that were completely empty (apart from a few crumbs), because the food had already been devoured by famished customers.
Effective? Absolutely. These simple ads bypass the brain and go straight to the stomach.
Print is already a highly personal medium, but advances in technology allow businesses to enjoy increased access to personalized posters, flyers, direct mail, and more.
If you want to impress, try gathering online data about customer preferences and include that in print.
Branding even the simplest products has also allowed companies to gain a more personal touch. For example, a local auto garage printed customized labels for its water bottles and offered complimentary water to customers while they waited.
If you've ever painted a room, you know the significance even a slightly darker hue can bring. Color experts Pantone released color trends for 2018 with this advice:
What if you want to reach a diverse crowd?
According to Pantone, rosy tones bring a palette that "reaches out and embraces many different cultures." Pantone said in 2018, print marketing was trending away from pastels and toward bright, bold colors:
"Intense colors seem to be a natural application of our intense lifestyles and thought processes these days."
Storytelling is not just for YouTube.
Print that tells a story can alleviate suspicion and make instant connections, especially with younger audiences.
A Spanish lollipop grabbed this edge with its "ant aversion" ad for Chupa Chups lollipops. While normally a company might bore viewers with guilt trips for sugar-free products, Chupa Chups chose a "visual story" to make their point.
In the print ad, a sticky sucker had been discarded on a rock slab near the lawn. Meanwhile, a triple-wide line of ants detoured around the candy, heading toward the grass. The headline, "It's Sugar Free," brought a resounding finale to this playful story.
Chupa Chups reminds us that print is at its best when it is used as an art. Use vibrant colors, minimalist designs, and personalized print pieces to grab their attention and tell your story this year.
Tis the season to be gifting!
What is a gift? A gift is not comprised merely of what is given, but of the thoughtfulness or care that is behind it. A gift is appreciation on wheels.
December is a great time to show your appreciation. Whether it's seasonal incentives, end of the year bonuses, or a just a friendly reminder that you care, here are seven unique (but inexpensive) gifts that your customers or employees will love:
If you have a small staff or a handful of VIP clients, dig up info on the hobby or flavor of their choice (coffee, chocolate, classical guitar) and personalize a basket to their delight.
Or if you know your friends enjoy golf, assemble a kit including items like towels, ball markers, balls, and tees. Use a stylish bag that can clip easily onto their golf bag. Or assemble a sports tote full of goodies featuring a college or professional team of their choice.
Gloves are both a necessity and a perk, especially in the touchscreen generation.
Cold weather commutes can be significantly brightened by cozy, oh-so-convenient touchscreen gloves. Your friends can text, browse online, or shuffle music while enjoying this thoughtful gift.
Nothing is more frustrating than a stuck zipper. Or a knotted shoe.
Scratch that: nothing is worse than tangled earbuds that take forever to unwind! A branded cord organizer can keep their earbuds (and their sanity!) intact. Choose from a range of colors or upgrade with a set of customized earbuds as well.
They say people won't care how much you know until they know how much you care.
Offer a gift that's close to their heart! Ask what your client's most cherished organization or non-profit is, and make a financial gift to this organization on their behalf.
Today's generation is on the run constantly.
Portable power banks allow users to store electrical energy and use it later, charging almost any USB connectable device (cameras, phones, portable speakers, tablets, and more). Great for airports, commuting, or hours "off the grid," power banks are truly a gift that keeps on giving!
Whether you walk to work or enjoy singing in the rain, bubble umbrellas are just plain fun!
Give a unique umbrella to protect your friends from rain and wind, covering their face but allowing them to see clearly as they stroll.
Want to offer a unique twist this year?
Buy 12 gift card sleeves and label them with the months of the year. Whether you print custom coupons for your business or purchase a variety of gift cards from the community, there is no end to your creative options.
If you are gifting employees, consider paring coffee or restaurant gift cards with workday incentives (i.e. redeem for a half day off work one Friday this month, enjoy in-office chair massages on a staff reward day of the boss's choice). Recipients can decide whether they'll open all 12 envelopes immediately or enjoy a surprise per month in 2019.